Viktor Gyokeres smashes record for Arsenal shirt sales

Arsenal new signing Viktor Gyokeres has shown his impact off the pitch for his new club just days after he joined for £64m from Sporting Lisbon.

Gyokeres was formally introduced to Arsenal fans ahead of the club’s friendly clash against Newcastle United at Singapore’s National Stadium. The Swedish forward was met with thunderous applause and the excitement amongst fans seems to have reflected on his shirt demand.

The Swedish striker’s No.14 shirt has smashed previous club sales records for a new signing, with early figures showing unprecedented levels of demand across both physical and online retail platforms.

Arsenal fans adore the No.14 kit, having previously belonged to Thierry Henry, the club’s all-time leading scorer. Although Gyokeres reportedly would have preferred the No.9, his willingness to wear 14 has only further endeared him to fans who view the number as symbolic of Arsenal’s attacking legacy.

Viktor Gyokeres during a training session at the Singapore National Stadium on July 29, 2025 in Singapore. (Photo by Stuart MacFarlane/Arsenal FC via Getty Images)

To celebrate his signing, the club rolled out a promotional offer allowing fans to have “Gyokeres 14” printed on any new-season Arsenal jersey at no extra cost. This service, typically priced at £16, was made available both at official club stores and via the team’s online shop.

The promotion was met with such overwhelming enthusiasm that Arsenal’s online store briefly crashed due to the sheer volume of traffic.

The giveaway is set to continue through Thursday, and analysts expect the total sales to climb even higher as more fans take advantage of the free name-and-number offer.

Importantly, the final tally will also include data from third-party retailers who are not participating in the promotional campaign, meaning the final numbers could be even more staggering.

Before Gyokeres’ arrival, jerseys bearing the names of Bukayo Saka, Declan Rice, and Martin Odegaard were consistently among the top sellers.

However, Gyokeres has quickly eclipsed all of them, suggesting not only immense popularity but also massive expectations for what he might achieve in an Arsenal shirt.

Gyokeres took part in a training session with Arsenal in Singapore on Tuesday morning, and he’s likely to make his debut in Arsenal’s friendly match against fierce rival Tottenham Hotspur at Kai Tak Sports Park on Thursday, July 31.