Liverpool have agreed a record deal in excess of £60m-a-year with the German sports manufacturing giants Adidas as the club ends their partnership with Nike.
The Premier League giant will wear Adidas brands as part of a multi-year deal – which will be a record for the club – as their Nike contract comes to an end this summer.
Liverpool have not worn Adidas kits for 13 years after stints with Warrior, New Balance and Nike. However, that will change from next summer.
Though Nike were eager to extend their deal with Liverpool and Puma were also hoping to agree a bumper deal with the Reds, it was Adidas who landed another major Premier League football brand.
The length of the deal is not known but it is believed to be long term.
Manchester United are believed to have extended their deal with the sports brand giant last year for another decade in a contract worth £900m.
United’s new deal starts next year with a £15m increase on their previous contract, although they do have financial penalties if they don’t qualify for the Champions League.
It is not known if such clauses are included in Liverpool’s deal. Liverpool’s current deal with Nike was worth around £30m-a-year as a base figure but with certain percentages included on sales which routinely took it to around £50m.
The Reds moved to the US sports giant in 2020 – the summer they won the Premier League title – after the end of their New Balance contract.
The loss of Liverpool will be a significant blow for Nike and a coup for Adidas. Nike’s current partnership in the Premier League are Chelsea, Tottenham Hotspur and Brighton and Hove Albion.
